Thoughts, news and inspiration from the Enovate design team, from branding and print to the latest in digital design.
As AI-generated imagery floods feeds and inboxes, audiences are craving work that feels personal. Hand-drawn elements, real textures, tactile print and authentic photography are helping brands stand out. Here's how to bring that human quality into your own marketing.
Millions of people in the UK live with a disability, and accessible design helps everyone, from people with low vision to customers reading on a phone in bright sunlight. With the European Accessibility Act now in force for businesses selling online into the EU, here's why accessibility belongs in every design brief.
Since 2026, UK packaging fees under Extended Producer Responsibility depend on how recyclable your packaging is. Hard-to-recycle formats cost more, and the gap is set to widen each year. We explain what's changing and how smarter packaging design can cut costs while strengthening your brand.
AI tools can produce a logo in seconds, but speed comes with strings attached. Uncertain copyright ownership, accidental resemblance to existing trade marks and weak distinctiveness can all leave a business exposed. Here's what to consider before you build your brand on an AI-generated mark.
Your logo is only the start. A brand style guide sets out exactly how your colours, fonts, imagery and tone of voice should be used, so every flyer, post and email looks like it came from the same business. Here's why even small firms benefit from having one.
Paper weight, finish and texture all shape how your brochure feels in the hand, and how your business is perceived. This guide explains GSM, coated versus uncoated stocks, specialist finishes and sustainable options, so you can choose with confidence.
